Ride Forever …enjoy riding way into the future
Ride Forever is an ACC initiative, aimed at giving riders sound information and access to training, so they can make better choices.
Ride Forever was established in 2009 after identifying two looming issues:
Firstly, after a period through the 1990s when motorcycles shrank in popularity, motorcycling was booming again. With more people riding, many of them born again and lacking recent experience–crashes, injuries and fatalities rose fast.
The second was the realisation that conventional safety messaging and programmes weren’t resonating with the majority of riders. Motorcyclists knew their passion involved risk and accepted it.
A way to engage with riders and find solutions they would endorse was needed.
Early aims of Ride Forever
Ride Forever was born with a mandate to start a conversation with riders, supply valuable information and encourage them to make better choices. A team was put together that included experts in riding, in journalism and in managing social change.
- building the first version of this website
- creating content that motorcyclists wanted to read
- providing sound advice on better riding, choosing gear and so on
- encouraging riders to hone their skills and undertake some training
- having a presence at motorcycle events and in some media
- distributing leaflets and posters in appropriate places
- forging partnerships with NZTA, NZ Police and other important agencies (later on including MSAC).
The popularity of riding continued to sky-rocket but accidents, injuries and fatalities levelled off. Unfortunately, they were still at a high level and the cost to ACC, significant.
Creating a training programme
By far the most effective way of increasing rider skill is training. But its availability in New Zealand was patchy; there were no national standards and the cost was a barrier for some riders.
Ride Forever created a consistently high-quality, nationally available rider training programme, with the subsidised backing of ACC, it became affordable for any rider.
It was a world-first and remains unique. Nowhere else in the world has created a nationally available advanced rider training programme.
Success to date
To date, around 16,000 riders have completed at least one Rider Forever course and we can proudly state that, Ride Forever coaching is working… and working well.
The Ride Forever team, mostly passionate motorcyclists, looks forward to continuing to provide expert advice, compelling content and world-class rider coaching. So you can enjoy riding way into the future. Hence the name: Ride Forever.
Look out for these guys at motorcycling events all around the country, be sure to introduce yourself and say hi.
This is a superior resource not only for our sisters of Aotearoa where it has originated, but for those in Australia also. I’ve been riding for 40 years, plus… and I still don’t know it all. Refresh those skills continuously, stay safe out there. Madam Rider xx